Brand identity is the visual and emotional representation of a business that distinguishes it from its competitors.
– Brand Strategy
– Logo Design
– Brand Guidelines
– Stationery Kit
– Packaging Design
Defining Brand Identity
Brand identity is the visual and emotional representation of a business that distinguishes it from its competitors. It includes a range of elements such as the company’s name, logo, color palette, typography, imagery, tone of voice, and other design elements. These components work together to create a unique brand identity that conveys the values, personality, and vision of the company. The goal of brand identity is to create a consistent, recognizable image that resonates with customers and creates a lasting impression.
Benefits of a Strong Brand Identity
First, it can help build customer loyalty. When customers have a positive experience with your brand, they are more likely to return in the future. Second, a strong brand identity can increase brand awareness. When your brand is easily recognizable, it is more likely to be remembered and shared. Finally, a strong brand identity can help your business stand out from the competition. In today’s crowded marketplace, it’s essential to have a unique identity that sets you apart from your competitors. A strong brand identity can help you differentiate yourself and capture the attention.
Creating a Brand Identity
BRIEF, RESEARCH & DISCOVERY
In this phase, we will learn about the customer’s business, target audience, competitors, industry, and more by filling out our special questionnaires. Its purpose is to understand and find a direction for the new brand.
IDEATION, SKETCHING & DESIGN
Using inspiration from the approved stylescapes and knowing the visual direction of the brand, we will create rough logo concepts. These will either be hand-drawn sketches of the logo or rough black and white concept ideas.
On this phase we already finished with the logo and we moved on the collateral materials agreed on the proposal.
MIND MAPING & STYLESCAPES
Stylescapes represent the process of validating ideas before the designing phase. In this step we can look at the future of the brand and make an informed decision, starting from the logo style, font, colors, icons, marketing materials etc.
PRESENTATION & REFINEMENT
The logo concepts will be presented to the client to establish general logo style. Client feedback will be gathered prior to beginning full logo design. We will collaborate with the client to refine the logo until it matches client preferences.
REVISIONS & FINAL DELIVERY
After we’ll present the collateral materials, we will collaborate with the client to refine them and we move on the final step.
We take great pride in our achievements
At our company, we take pride in delivering exceptional service that our customers can depend on. With a proven track record of satisfied clients who return to us for their every need, we are dedicated to providing top-quality support. We have successfully assisted over 214 clients worldwide with projects of varying sizes and complexities.
Over the years, we’ve witnessed numerous changes in the marketing landscape. However, one principle has always remained at the forefront of our mission – delivering superior service to our customers. Our unwavering dedication has enabled us to assist businesses of all sizes in connecting with their desired audience and attain their objectives.
Our company has a diverse portfolio showcasing our experience in handling a wide variety of projects. While we specialize in brand identity, we have successfully collaborated with clients of all sizes and industries to craft captivating visual identities that truly represent their unique essence. Our expertise has been utilized by start-ups and established organizations, enabling us to develop strong brands that effortlessly differentiate our clients from their competitors.
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